Disney Collaborates With American Airlines for PLANES
Walt Disney Studios and American Airlines have jointly announced a strategic partnership that will have the two companies collaborating on the upcoming Disney’s Planes movie, which will feature a cameo appearance by a plane named Tripp, which is based on American Airlines’ Boeing 777-300ER.Tripp will don the airline’s new look, complete with the company’s brand new flight symbol, as well as stripes on his tail:
“Disney is a global family brand and working with them gives us a fun opportunity to connect with families who know and love the iconic American Airlines brand,” said Rob Friedman, American’s Vice President – Marketing. “Through this collaboration, we have a lot of great things planned for this summer, including exciting trip promotions and in-airport activities, so I encourage everyone to stay tuned.”
Disney’s Planes and Tripp soar into theaters nationwide beginning Aug. 9, 2013. Leading up to the film’s release, the companies plan to roll out an integrated marketing effort, including collaborated advertising, promotions and inflight entertainment.
Via: Walt Disney Studios