background img

The New Stuff

1089 Views

Nike Commissions Polynoid for New CG Spot


Hypervenom

Nike has recently commissioned Blacklist animation studio Polynoid for an all-CG spot titled “Deadly Breed,” which is meant for Nike’s new Hypervenom shoe. The commercial was launched via the web and in stores last May 29.

The look of the interior uses real life gym locker rooms as reference material, with the Polynoid team also watching BBC natural history films to get an idea of how snakes and scorpions move. Animators used ZBrush and Softimage to create 3D elements, which were then rendered out in Solid Angle’s Arnold prior to compositing inside Nuke.

The ad, titled Deadly Breed, is also uploaded on youtube. You can watch an embed below:


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

»

Rosario Dawson Interview for Wonder Woman: Bloodlines, NOW on Blu-ray!

New York Comic Con was home to the World Premiere of  Wonder Woman: ...

»

Spider-Man: Far From Home Science Activities!

Spider-Man: Far From Home is celebrating its release on 4K Ultra HD, ...

»

SpongeBob Gets a New Mobile Game, Krusty Cook-Off

Tilting Point, Nickelodeon, and Nukebox Studios recently ...

»

BoJack Horseman Returns for Final Season

A new trailer has been released for Netflix’s award-winning ...

»

Teen Titans Go! vs Teen Titans World Premiere Interviews at SDCC

Do you miss the original Teen Titans animated series? Don’t we ...

Blake J. Harris in Burbank, CA
»

The History of the Future of Console Wars: A conversation with bestselling author Blake J. Harris

Video games are great, but books about video games are even ...

»

WATCH: Spider-Ham: Caught in a Ham Short Now Online

Fans of John Mulaney’s hilarious take on Peter Porker: ...

the boondocks
»

The Boondocks Returns via HBO Max

Fans of Aaron McGruder’s beloved animated series The Boondocks ...

»

Batman killed in his first issue, but it’s okay

  Batman looks great at 80 Happy 80th birthday, Batman! On this ...

Skip to toolbar