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Nike Commissions Polynoid for New CG Spot


Nike has recently commissioned Blacklist animation studio Polynoid for an all-CG spot titled “Deadly Breed,” which is meant for Nike’s new Hypervenom shoe. The commercial was launched via the web and in stores last May 29.

The look of the interior uses real life gym locker rooms as reference material, with the Polynoid team also watching BBC natural history films to get an idea of how snakes and scorpions move. Animators used ZBrush and Softimage to create 3D elements, which were then rendered out in Solid Angle’s Arnold prior to compositing inside Nuke.

The ad, titled Deadly Breed, is also uploaded on youtube. You can watch an embed below:

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

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