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The New Stuff


Hasbro confirms two new animated Transformers series and a movie

During the company’s 2017 Investor Day presentation, Hasbro confirmed a number of new animated Transformers productions in development with Boulder Media – the animation studio the toy giant purchased last year. This includes two brand new series as well as a new film aimed at various demographics. Some of these new productions are expected to launch as soon as next year.

Transformers: Rescue Bots Academy is an all-new 2D animated series aimed at preschoolers aged 3-5. The show will be a successor to Transformers: Rescue Bots and will be produced in-house at Boulder Media. However, the new toon will star a separate cast of young Autobots characters and will take place separately from the older show. Each episode is will run for 11 minutes, though it’s expected two episodes will be bundled together for television. Rescue Bots Academy is expected to drop sometime in 2019. To keep preschool Transformers going, Hasbro plans on releasing My Rescue Bots Adventures, a series of interactive web shorts. The first one is currently live on YouTube:

For kids 6-10, Hasbro plans on launching Transformers: Cyberverse in 2019. The new series will be available both online and on TV. Unlike prior series, Cyberverse will retell classic Transforemrs stories as well as create new ones, with a focus on character and mythology building. Each season is being branded as a chapter, with the second chapter expected to debut in 2019. Little is known about the series’ look, though the images included in the investor’s presentation were from the original 1980s Transformers cartoon. The series will replace the currently ongoing Transformers: Robots in Disguise and will be produced in-house at Boulder Media.

For older fans, Hasbro highlighted their Prime Wars web series trilogy produced in partnership with Machinima. The second season, Titans Return, is expected to launch this November. A third season, titled Power of the Primes, is currently in development for a 2018 release. Hasbro intends to continue producing content for the older Transformers fanbase.

But the Transformers fun doesn’t end on the small screen. Hasbro has confirmed that Boulder Media is currently developing a CG-animated Transformers theatrical film set in the same universe as the live action movies. It’ll be released by Hasbro’s Allspark Pictures in conjunction with Paramount. While no further details were confirmed, Boulder Media has put out job listings looking to hire employees for a CG film project based on an extremely well known Hasbro brand. The job listing expected the project to be finalized within the next two years. An animated film in the franchise was mentioned back in May and was described as a prequel detailing the mythical origin of the warring robots. Writers from Marvel’s Ant-Man films allegedly attached.

In addition to the three Transformers projects, Boulder Media is also working on various other Hasbro brands, like My Little Pony, Micronauts, Littlest Pet Shop and Stretch Armstrong. In the year since it was purchased by the toy company, the Irish animation studio has grown from being capable of handling 3 productions to 6, from 150 employees to 330, from one office to two. Hasbro hopes the studio can help them deliver one theatrical animated film every year by 2020. In addition to the Transformers project, some of those other film projects include Hanazuki and the aforementioned My Little Pony: Friendship Is Magic and Stretch Armstrong.

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