High Moon Studios Launch Transformers on Your Street
Activision and High Moon Studios has started a promotional campaign for their newly released game, Transformers: Fall of Cybertron, and they’re doing it by letting actual transformers run wild on your street…Virtually, that is.
Called “Transformers on Your Street”, the campaign is launched via the website www.transformersonyourstreet.com, where users can enter their address, which the site will then use along with Google Maps, in order to provide you with an original video of giant transforming robots that are messing up your neighborhood.
There are a few downsides to the service, though. The first is that the site seems to have limited capabilities, with a lot of places not being covered (even though Google Maps is pretty extensive). Next, it takes a while to load, even if you have the broadest of bands when it comes to ISPs. Last but not the least, I don’t think insurance policies these days cover loss of property due to acts of gigantic robots from outer space.