Bloom, Layla, Flora, Stella, Tecna, and Musa are back and headed to the big screen in the Winx Club’s newest movie Winx Club 3D Magical Adventure. Rainbow and Iginio Straffi are working together on the CG animated film, nearly three years after their last adventure, The Secret of the Lost Kingdom. The movie is running at the Cannes Film Festival, and will debut in Italy on October 29th, via Medusa. Bloom is living happily with her parents in Domino as Princess of the Realm, when Sky asks her to marry him. But then Sky’s father Erendor forbids Sky to marry Bloom, revealing a terrible secret he had concealed for a long time. Are the witches involved in the secret? Could it compromise the destiny of Domino and the entire Magic Dimension? Only with the help of the Winx Club, together with the Specialists, does Bloom manage to overcome all adversity, rescuing the Magic Kingdom in the process. Check out the full press release right here
WINX CLUB BIG SCREEN 3D MAGIC
(Loreto, Italy, May 14, 2010) Rainbow SpA’s 3D Stereoscopic film Winx Club 3D Magical Adventure will be making its red carpet marketing debut at the Cannes Film Festival. The film is an historic maverick, being the first 3D stereoscopic film ever produced in Italy, entirely at Rainbow’s Rome-based CGI Studio, with special effects and quality of detail to rival any of its competitors.
The film’s world premiere will take place on October 29th in Italy where it is distributed by industry leader, Medusa. The film will be screened in over 450 theatres in both stereoscopic 3D and traditional CGI animation. The Italian launch will be followed by staggered releases throughout Europe starting with Russia and Turkey where Winx Club has achieved near iconic status. In Russia and CIS, where the Winx fairies have firmly established themselves as the undisputed number one 4-12 year old girls’ property and sell upwards of 500,000 Winx Club magazines a month, Nashe Kino holds the feature film, DVD, blu Ray and TV rights. In Turkey, home to yet another enormous Winx Club fan base, Tiglon and Filma will launch the Winx 3D feature film and DVD. Further global deals are expected to be reached during its launch at the Cannes Film Festival this week.
Medusa have already planned an extensive promotion and publicity campaign with TV, press and radio advertising, billboards, and PR events, starting this summer. In addition to traditional marketing, Rainbow is creating a unique series of special promotions and co-marketing concepts linked to the film, many of which involve established Winx Club licensees in order to build synergy and increase the visibility of existing merchandise.
In the lead up to the theatrical release in Italy a of licensing promotions have been completed in a wide array of categories, from Kinder Eggs, cake, food, and snack deals with Ferrero, Pescardolc and San Carlo, to fragrances, toiletries, make up and gift sets with Admiranda. Further news and licensing opportunities will be presented at this year’s Winx Club Licensing Day 2010 on April 23 at the Hotel Boscolo Exedra in Rome. An exclusive sneak preview of the film with special 3D stereoscopic content will also be presented.
In Winx Club 3D Magical Adventure, Bloom is living happily with her parents in Domino as Princess of the Realm. Life has recently become even more exciting than usual, since her boyfriend Sky asked for her hand in marriage. Everything seems idyllic, with their love story reaching towards its destiny… but something has going awry! Sky’s father Erendor forbids Sky to marry Bloom, revealing a terrible secret he had concealed for a long time. Are the witches involved in the secret? Could it compromise the destiny of Domino and the entire Magic Dimension?
Only with the help of the Winx Club, together with the Specialists, does Bloom manage to overcome all adversity, rescuing the Magic Kingdom in the process. Magic, action, and a dramatic love story will captivate Winx Club fans, while the uproariously funny, rollicking adventures in the movie will entertain the entire family.
The first Winx film The Secret of the Lost Kingdom grossed $8 million USD in Italy and was distributed in all major European markets.
About Rainbow SpA
Founded in 1995, Rainbow SpA is a content company which develops animated and multimedia properties. Today it is one of the largest and most internationally renowned animation studios in the world. It is the only production company in Italy able to complete all stages of animation internally, including 3D animation. It currently has 200 full-time employees, as well as a network of animation freelancers and professionals who work with the company on a regular basis. The companies within the Rainbow group holding include: Rainbow Distribution BV in the Netherlands and Rainbow SpAin (local offices which manage TV and licensing interests in association with the head office in Loreto); Rainbow CGI in Rome (film production, special effects and 3D animation); Rainbow Entertainment in Rome (fiction and live action); Rainbow Media in Singapore (videogames, internet, and on-line games); Tridimensional in Loreto (publishing and DVDs sold in kiosks); Rainbow Toys in Milan and Loreto (distribution of Winx toys in Italy) ; Witty Toys in Amsterdam and Hong Kong (toy manufacturing).
Rainbow SpA creates and distributes original properties Winx Club, Huntik, PopPixie, Monster Allergy, Tommy & Oscar, and Maya Fox.