4K Media, which is a subsidiary of Konami Digital Entertainment and in charge of licensing and marketing for the Yu-Gi-Oh! Brand, will be expanding their deal with P.&R. Permissions * Rights Ltd., under which more Yu-Gi-Oh! titles for broadcast and home video distribution will enter the Eastern European market.
“Over the years, P. & R. Permissions & Rights Ltd. and its sister company Zen Media have demonstrated a keen understanding of the Yu-Gi-Oh! franchise and its fan base,” explained Kristin Gray, SVP Operations, Business and Legal Affairs for 4K Media. “The strong, consistent performance of Yu-Gi-Oh! throughout Eastern Europe is a testament to our longstanding partnership with P. & R. and Zen Media and we are thrilled to expand the relationship, cementing Yu-Gi-Oh!’s foothold in this vital marketplace.”
The first step of this expansion will happen in October, with P. & R. premiering episodes from the first season of Yu-Gi-Oh! ZEXAL twice daily on weekdays via Ultra TV in Serbia, Montenegro, Bosnia, and Macedonia, and on Orlando TV in Croatia and Slovenia. A deal with a Hungarian broadcaster is also in the works.
The move will continue in the fall, with episodes from Yu-Gi-Oh! 5D’s second season being added to the broadcast schedule. P & R also ordered season two of Zexal, which is slated for Fall 2016. They have also secured home video rights for ZEXAL’s first season and 5D’s second season through BGD Media in 2016, and through Menart in Croatia and Slovenia.