This week saw the North American debut of the latest Dragon Ball anime film, Dragon Ball Super: Broly. The movie was released by Funimation Films in the U.S. with great expectations, which are probably met at this point, because it oepened as the #1 movie in the U.S. and raked in $7+ million at the box office in a single day.
Over 1,440 screens participated in the opening, including 180 IMAX and Cinemark XD premium large format screens – because Broly’s power is best experienced with gigantic screens and maximum visual fidelity. Dragon Ball Super: Broly also managed to net 1st place among the top 10 movies via a $5,695 per screen average. It is currently the biggest opening for an event film ever and the 5th highest earning anime theatrical opening. The $7+ M box office take is also a new opening day record for Funimation Films, beating the $1.97M record set in 2015 by Dragon Ball Z: Resurrection F.
“Both anime and mainstream audience response to Dragon Ball Super: Broly has been overwhelmingly positive. We anticipated a strong opening, but we’re thrilled that the box office exceeded even the high end of our estimate,” said Gen Fukunaga, CEO and President of Funimation. “We’re thrilled to hear that countless fans have or plan to watch the film multiple times. Fans are at the core of our strategy for this film. From the theatrical campaign and fan engagement events to our theatrical footprint and IMAX / Cinemark XD opening day presentation, our goal has been to make Dragon Ball Super: Broly available to as many fans as possible through the widest array of touchpoints. This strategy has paid off.”