After the deal with Dreamworks was made, it was only a matter of time.
Sprout is expanding its reach. NBCUniversal Cable Entertainment’s preschool network is rebranding to become Universal Kids, extending its audience to 2-11 year olds with content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals, along with international hits.
Programming on Universal Kids remains mostly a mystery, but a couple of the launch programs will be re-runs of Dreamworks Animation series for Netflix: All Hail King Julien and DreamWorks Dragons: Riders of Berk. NBCUniversal will air other family product it owns besides just Dreamworks content, including Illumination films and potential programming related to attractions at Universal theme parks.
And it won’t be strictly animation either. In fact, the network’s first original series is a kids’ reality show, Top Chef Junior, which is spun off from the popular cooking competition on Bravo (also owned by NBCUniversal).
Also part of the Universal Kids programming mix are award-winning international hit series, including Nowhere Boys from NBCUniversal, a fantasy-adventure that follows four teenagers who get lost in a forest and discover – when they return home – that they are stuck in a world where they never existed; Little Lunch, a comedy series from the Australian Children’s Television Foundation that takes place during lunch, where kids tackle the big issues; and The Next Step, a single-camera tween drama from Boat Rocker Studios that follows the lives of a group of elite dancers.