It’s no big secret that the Strawberry Shortcake property owes its roots to merchandising, despite having a very popular cartoon show. So it’s not surprising everytime owners American Greetings Properties decides to come out with new Strawberry Shortcake licensed products, such as toys, books, and even clothes. However, the most recent Strawberry Shortcake licensed property is a bit unorthodox: Fruit Drinks.
AGP’s licensing agent Merchantwise Australia has recently partnered with LZ Enterprises in order to launch kid-targeted fruit drinks based on the Strawberry Shortcake license in Australia and New Zealand. Available in six different flavors, the new Straberry Shortcake themed fruit drinks can be found at specialty stores, department stores, restaurants, and in vending machine all across Australia and New Zealand.