DQ Entertainment has recently struck up a partnership deal with Burger King regarding the promotion of the studio’s upcoming 3D CG animated adaptation of The Jungle Book film and TV series.
The partnership will start in summer of 2013, with Burger King restaurants in select countries launching an integrated marketing campaign focusing on in-restaurant merchandise and promotional toys based on The Jungle Book.
DQE’s The Jungle Book follows the adventures of the man-cub Mowgli, who was raised in the Indian jungles by animals. The series is chock full of excitement, drama, and adventure with a helping of comedy as Mowgli and his companions Baloo the wise bear and Bagheera the black panther try to one up their enemy Sher Khan, the royal tiger.
“This collaboration will further increase the fan base of this classic property and prove to be perfectly synergistic,” says Tapaas Chakravarti, chairman & CEO of DQE Group.