Considered as one of the most beautiful actresses who ever lived, iconic screen and style icon Audrey Hepburn graced UK TV screens once more last Sunday, February 24 as the new face of the advertising campaign for the chocolate brand Galaxy, which is reviving its signature strapline “why have cotton when you can have silk?”
The ad was developed by AMV BBDO, and aims to remind consumers of the superior taste and texture of Galaxy Chocolates, with Hepburn being brought back to life as the new “Galaxy Girl” using state of the art CGI technology. The advert focuses on the CG version of Audrey Hepburn, who is trying to find a comfortable place where she can enjoy her Galaxy chocolate.
Michael Magee, Vice President Marketing Mars Chocolate UK, commented: “Audrey Hepburn is a true style icon and perfectly evokes the feeling of smooth elegance associated with the GALAXY brand. The use of Audrey, along with reviving our strapline ‘why have cotton when you can have silk?’ reflects an increased focus on our largest chocolate brand. At the 59th Cannes Lions International Festival of Creativity Mars received the prestigious Advertiser of the Year Award. This was a testament to the fantastic work of our Associates and agency teams. We pride ourselves on creativity that connects with consumers – and the revival of Audrey Hepburn for this GALAXY campaign is a great example of this.”