background img

The New Stuff

243 Views

Hasbro Acquires eOne for $4B


Toy company Hasbro continues to expand, as it recently managed to acquire the independent Canadian studio Entertainment One, for the princely sum of $4 Billion. This is significant news, because Entertainment One, or more popularly known as eOne, is home to preschool hits such as Peppa Pig and PJ Masks.

Hasbro, for their part, are no lightweights when it comes to owned properties. Think of any popular toyline with a hit Saturday morning series in the past couple of decades, and there is a good chance that they had a hand in it – Transformers, G.I. Joe, even My Little Pony – it’s all Hasbro.

Under the all-cash $4B deal, eOne shareholders will receive $6.86 for each common share.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” said Hasbro CEO Brian Goldner. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders. We are excited to welcome eOne’s talented employees from around the world into the Hasbro family.”

Allan Leighton, non-executive director and chairman of eOne’s Board of Directors, stated: “On behalf of the board of eOne, I am very pleased by this exciting development, which is a testament to eOne management’s vision, leadership and solid execution. This transaction creates significant, immediate value for our shareholders as it recognizes the strength of our future-facing business model.”


Cecilia Cordero

A stay-at-home mom who writes enjoys pop culture in all of its forms. You can find more of her stuff at Super Hero Stuff I Want

Recently Published

ricky zoom
»

eOne and Nickelodeon Kickstarts Ricky Zoom

The studio behind hits such as Peppa Pig and PJ Masks, eOne, ...

»

Denver the Last Dinosaur Reboot Gets New Deals

PGS Entertainment recently secured a raft of new deals for ON Kids ...

»

Scooby-Doo: Where are you! 50th Anniversary SDCC Interviews

ToonBarn is celebrating the 50th anniversary of the world’s ...

»

Marvel Rising – Battle of the Bands Special to Launch on Youtube

This coming Wednesday, August 28 at 4PM PT, the Official Marvel ...

»

New One Punch Man Game Launched: Road to Hero

Fans of the hit shonen comedy franchise One Punch Man should ...

»

Young Justice: Outsiders SDCC RoundTable Interview

Everyone is anticipating the 3-episode finale of Young Justice: ...

»

Disney is Rebooting the Proud Family?

A lot of the young Toonbarn readers probably won’t remember ...

»

TRAILER: DreamWorks’ Archibald’s Next Big Thing

DreamWorks Animation recently unveiled the official trailer for ...

»

Hasbro Acquires eOne for $4B

Toy company Hasbro continues to expand, as it recently managed ...

Skip to toolbar