Toy and merch giant Mattel has recently reported an overall drop in entertainment product sales amounting to 36 percent, but also managed to earn $96.2 million in profits, which is an improvement over their previous profit of $80.5 million. Mattel cites sales of merchandise tied to the Batman: The Dark Knight Rises and Jake and the Never Land Pirates, along with Cars 2 as reasons for the profit in spite of the sales drop.
As reported by The Hollywood Reporter, Mattel’s revenue of revenue of $1.16 billion remain unchanged from the same quarter last year, including an unfavorable dip in currency exchange rates. North American revenue rose 1%, while international revenue declined 1%. Also, second-quarter Barbie sales rose 5%. Fisher-Price Brands sales improved 2%, with Mattel citing strength in Fisher-Price Friends with the addition of the HIT Entertainment portfolio and Disney’s Jake and the Never Land Pirates property.